How effective is a wrap for advertising?

Here’s a quick comparison of typical advertising mediums to see how wraps compare:

• RADIO ATTRACTS 900,000 LISTENERS IN SIX WEEKS WITH 10 TO 12 30-SECOND SPOTS.
• VALUE PAK MAILINGS OFFER A REACH OF 600,000 WITH 100,000 ADDRESSES PER DROP AND YOUR CLIENT IS JUST ONE OF MANY ADVERTISERS INCLUDED IN THE PACKET.
• DIRECT MAIL REACHES 20,000 NAMES WITH ONE POSTCARD MAILER.
• SEVEN CITY BUSES GET 600,000 IMPRESSIONS IN TWO MONTHS.
• BILLBOARDS RECEIVE 700,000 IMPRESSIONS IN ONE MONTH.
• AN AD IN THE YELLOW PAGES CAN COST UP TO $15,000 PER YEAR—WITH YOUR COMPETITORS LISTED RIGHT THERE NEXT TO YOUR AD.
• THE SAME IS TRUE FOR PAY-PER-CLICK ADVERTISING—AT AN EVEN HIGHER COST PER MONTH.
• CAR OR VEHICLE WRAPS HAVE THE POTENTIAL TO GARNER THOUSANDS OF IMPRESSIONS EACH DAY, THEY LAST UP TO 3-7 YEARS AND COST, ON AVERAGE, BETWEEN $2-4K FOR A STANDARD VEHICLE.